Anti-spyware firm fined for aggressive advertising
Published December 5th, 2006 in Computer Protection, SpamThat can’t be good for a business reputation. It seems that a certain anti-spyware firm has been accused for aggressively using pop ups and spamming to promote their anti-spyware product. I just hope their aggressive marketing campaign has at least netted them $1 million in sales, because that’s how much they settled the lawsuit for. One thing is for sure, I would definitely not put my computer protection in their products hands.
A firm accused of marketing bogus anti-spyware software has paid $1m to settle a lawsuit brought by the US State of Washington.
New York-based Secure Computer (not to be confused with legitimate security firm Secure Computing) is accused of using spamming and pop-ups in an aggressive and allegedly deceitful marketing campaign designed to promote sales of a product called Spyware Cleaner.
The case against Secure Computer followed complaints that the firm and its marketing associates were punting software that falsely claimed computers were infected with spyware, before using scare tactics to push them into shelling out $50 for a product that did more harm than good.[more]
Tags: Computer Protection, Spam

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