With all of the different news stories about hackers and malicious software breaking into computers, it’s no wonder that consumers do not trust their computer security products. So, what does this mean for the computer security companies? Well, whether it be marketing strategies, patching, or additional features, the companies need to put the confidence back into consumers, since studies are showing otherwise.

A poll of Internet users shows that a majority are “not confident” that their security software is protecting them, antivirus vendor Trend Micro reported Tuesday.Fifty-one percent of the 1,500 French, German, Japanese, British, and American consumers surveyed in the fall of 2006 said they had doubts about their security software. Trend Micro pinned part of the problem on vendors who fail to communicate to users such information as where the threat originates and how well the system is protected.[more]

Tags: Computer Protection